tradeoffs

When Free Football Has a Cost

free football
Comments (2)
  1. rick shapiro says:

    Marketers have long known that framing can have an enormous affect on demand. Decades ago, the MIT Glee Club decided to do something about declining attendance at our free classical concerts. So on the one hand, we issued (low priced tickets. But on the other hand, we set up a table under the dome at which we gave away up to 4 free tickets to students and faculty. Howerver, each recipient was required to sign for the tickets in a register (a piece of foolscap). The huge increase in attendance (some even from purchased tickets at ther door) demonstrated that perception of value often depends on nominal cost.

    1. Elaine Schwartz says:

      Good story. Thanks!