When a firm like Dunkin’ Donuts does some rebranding with a name change, it is trying to send a new message to its customers
Food and Drink
- Airline Industry
- Competition
- Developing Economies
- Education
- Entertainment
- Environment
- European Union
- Food
- Food and Drink
- Food and Entertainment
- Gender Issues
- Healthcare
- Income Inequality
- income transparency
- Innovation
- International Trade
- Norway
- Perspectives
- Presidential Economics
- Presidential Election
- Sports
- technology
- Weekly Roundup
- More
Economics and the Honor System
When we pay through an honor system, retailers depend on our economic honesty while researchers are trying to understand it.
How the Gender Gap Affects Men’s Health
Another good reason for diminishing the size of the gender gap in Europe is the impact it will have on men’s health and their life expectancy.
How Our Meals Are Changing
Reflecting our new food preferences, what we’ve been eating for breakfast, lunch, dinner, and even for dessert has changed.
What the Waffle House Index Says About a Storm
As a leading indicator for business activity during a natural disaster, the color coding for the Waffle House Index provides a handy forecast.
How a Behavioral Economist Explains a Frappuccino Problem
Since 1995, many of us have been consuming shamelessly decadent Frappuccinos. Just one Ultra Caramel Frappuccino with dark caramel coffee, layers of whipped cream (each topped with a dollop of caramel sauce), and white chocolate tops the 400 calorie threshold.…
Why We Want a Starbucks Pumpkin Spice Latte
The reason that we cannot resist limited edition drinks like a Starbucks Pumpkin Spice Latte is diminishing marginal utility.
Why We Have Fewer Female CEOs
With Indra Nooyi leaving PepsiCo, we have even fewer female CEOs of major corporations who can change expectations about male leadership.
What Grey Poupon Says About Your Affluence
You can assume that individuals are affluent if their consumer spending includes iPads, Verizon Wireless, and Ziploc bags.
Why Oregon Grows Too Much Marijuana (But Not Colorado)
Demonstrating how the right government regulations can make a huge difference, Oregon has marijuana supply problems but not Colorado.