Because of the impact of a price, our opinion of the music from a Stradivarius violin or the taste of a fine wine could change.
Behavioral Economics
The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.
What Your Time is Really Worth
Lyft can come in handy when economists need to calculate the dollar value of time for us and for government.
How to Give a Better Gift
In somewhat unexpected ways, our opinion of a present can depend on whether the gift wrapping is sloppy or neat.
Apple’s Goldilocks Strategy
A behavioral economist can explain why a pricing strategy can become a legend when it relates to a bread making machine.
When a Mask Is Like a Lunch
Looking at the past and now, we can see the impact of non-pharmaceutical interventions for reducing COVID-19 fatalities.
How Dating Markets Have Changed
As they replace the traditional ways that couples meet each other, onlne dating markets are reducing the role of friends and family.
Where LEGO is More Than a Toy
Instead of spending hours or even days constructing a multi-thousand piece set, many thousnads of people prefer investing in LEGOs.
Does a Calorie Label Make Us Eat Less?
While the purpose of restaurant calorie labels has been to provide diners with more information, it did not work out entirely as expected.
When the Good Life Is About More Than Happiness
Although psychologists have expanded the definition of the good life, still, the same economic policies relate to sustaining it.
What a Behavioral Economist Says About Exercise
Further evidence that economics is everywhere, a behavioral economist knows how to incentivize exercise through temptation bundling.