One Reason To Drink Coffee in China

How can you show your friends (in China) that you have ascended to your country’s middle class? Starbucks. First, some background… A 2010 BusinessWeek article on the world’s most caf…

Coach and the Chinese Consumer

Reporting their 4th quarter earnings yesterday, Coach, the handbag and accessories retailer, disappointed investors when they said that US department store and factory outlet sales had slowed. They di…

Airline Mergers and Coffee

What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek…

Coupon Economics

When Starbucks raised its prices during the beginning of 2010, it lowered the price of a tall regular to $1.70. But, if you wanted a splash of foam, a shot of espresso, or a touch of flavor, the addit…

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