A Cranberry Blog

Yesterday morning, during my “rantum scoot” around a Nantucket cranberry bog, our group leader unknowingly presented a supply and demand story. This is the bog: Starting with some history,…

Oligopoly: Two Great Ads

During August, 2010, this picture of VW’s headquarters appeared in Google Street View. Fiat actually was following a Google car and then parked, at the right moment, in front of VW for the shot.…

Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back …

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