Why the IKEA Effect is About Much More Than Furniture

Rippling far beyond furniture assembly, the IKEA Effect can determine how we value what we construct and cook at home, and design at work.

The Surprising Impact of Seeing Red

Making financial decisions, we might take more or less risk because of the color of the print in our documents and charts.

Why Shoot-out Kicks and Bread Machines Can Be Similar

In the 2008 European Championship quarter finals, the Italian team let Spain go first for the end-of-game shoot-out. That was a big mistake. Where are we going? To the influence of a reference point. Penalty Shoot-Outs When a soccer game has no winner, a penalty…

Why Measuring Happiness is Tough

Measuring happiness is tough because of the difference between what we actually experience and what we remember about those moments.

What Our Pet Healthcare Spending Says

Pet health care spending could give us more insight about why human health care spending is up than insurance and regulation.

Who Really Wins the Lottery

Through Powerball spending and other lotteries, state and local governments get huge revenue but a regular player can waste close to $135,000 in a lifetime.

Why Free Stuff Can Be Expensive

Whether disappointed because MGM will now charge up to $10 for Las Vegas parking or happy to get free shipping, we know that the cost of free stuff is high.

Why Brand Loyalty is about More than Taste

Brand loyalty, preferring aspartame in Diet Pepsi and Coca-Cola’s original recipe can be explained by ideas from behavioral economics like status quo bias.

The Cost of Hosting the Olympics

As with most mega-projects, 2024 Olympic spending is likely to exceed projected costs and provide fleeting glory for any city that hopes to be a host.

The Best and Worst Ways to Stop Smoking

Expensive for employers and society, smoking is a habit that requires cleverly designed commitment devices for successfully getting people to quit.