How to Squeeze More Seats on a Plane

An airline seat is really all about cost and pitch. Defined by SEATGURU, “Seat Pitch is the distance from any point on one seat to the exact same point on the seat in front or behind it.” On short haul…

Does Your Barista Do a Repeatable Routine?

Starbucks calls it “transactions per hour” but from our perspective, it’s waiting in line. Researchers say that it takes only 3 minutes in a queue for us to become impatient. Hoping to show their shorter line time and higher sales,…

Are You Buying Less Soup?

Canned food used to be aspirational. The ads in 1918 said that easy-to-use canned foods gave Mom more time to play with the kids. Canned Foods were healthy. They were versatile. You can see where we are going. A perfect…