The Sounds That Can Sell a Product

For monopolistic competition and oligopoly, firms can achieve product differentiation through sounds that are associated with one good or service.

Weekly Roundup: From Free Delivery to Expensive Coffee

Our everyday economics includes competition, progressive taxes, free trade, externalities, sunk cost, productivity, supply chain, incentives, & tradeoffs.

A New Message From Starbucks

Worried about losing sales to upscale brands, Starbucks is using competitive strategies to increase demand from affluent customers.

Weekly Roundup: From Raisins to BBQ

Our everyday economics includes property rights, sovereign debt, default,, externalities, regulation, Pigovian taxes, incentive, state taxes, and oligopoly.

Why More Movies Are Boring

With the competitive market structure of the movie business changing from less to more competition, movie content from major studios is less innovative.

One Reason We Think a High Price Looks Low

Through a behavioral economics lens, our reaction to a price relates to a frame or reference point that creates an association with a gain or a loss.

Weekly Roundup: 6 Mysteries

Our everyday economic stories involve participation rates, human capital, signaling, ROI, money, price, austerity, personal income, monopoly and bubbles.

The Mystery of the $300 Textbook

Because the college textbook market is a monopoly for each book in which the instructor selects the books and students buy it, prices have skyrocketed.

Weekly Roundup: From Drinking Behavior to Dating Decisions

This week’s everyday economics involved 6 economists and such ideas as product differentiation, behavioral economics, marginal utility, price and trade.

What a Blind Taste Test Showed About Beer

Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.