What We Can Learn From An Olympic Medal

Looking at the past, present, and future, we can see that Olympic medal counts relate to much more than athletic talent.

How a Hot Dog Is Like a Model T Ford

As always, the competitive eating techniques at Nathan’s International Hot Dog Eating Contest are really all about economics.

How to Create a Student Athlete Pay Market

With different state laws and a Supreme Court decision affecting the NCAA, everywhere student athlete pay rules will change.

Why Runners Are Like Economists

Because of sneaker technology, the seconds that runners have sliced off the records will continue during this month’s Olympic trials.

What Japan’s Olympic Planners Never Bargained For

On the surface, rescheduling the Tokyo Olympics could sound manageable but looking at ticket refunds reveals the gargantuan costs.

How Tiger Woods Helped Nike Sell Golf Balls

At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…

How Baseball Can Solve Its Home Run Problem

When we look at baseball’s home run problem through an economic lens, we see how labor and capital have made a huge difference.

How March Madness Generates Gender Bias

March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…

Where An Online Collectible is Worth $69 Million

Using V-bucks, Fortnite players accumulate the skins that make look alike video characters more unique. One thousand V-bucks could cost close to $9.99. Below, you are looking at a rare skin:   Similar and yet very different, another online collectible…

What a Difference a Fan Makes…Maybe

This week, during the first five days of the 2021 Australian Open, the stadium was packed…by pandemic standards. It was 50 percent occupied with up to 30,000 fans. Then, authorities declared a snap lockdown because of a Covid outbreak. The…