When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.
Why Aretha Franklin Should Have Earned More From “Respect”
Looking at who did not pay Aretha Franklin for “Respect,” we can see why music copyright law is being rewritten by the Congress.
Why We Have Fewer Female CEOs
With Indra Nooyi leaving PepsiCo, we have even fewer female CEOs of major corporations who can change expectations about male leadership.
U.S. Steel and Apple: From One Billion to One Trillion
Rather like Apple just became the first trillion dollar corporation, in 1901 U.S. Steel took us past the billion dollar threshold.
Why It’s Tough for OPEC to Fight the Frackers
The OPEC nations are having a tough time deciding what oil price to target because it all depends on how U.S. shale oil producers will respond.
How Many Peanuts Are in Real Peanut Butter?
Ruth Desmond was a 1960s housewife who regularly attended and then reported on FDA hearings in her newsletter. During one meeting she said to General Foods attorneys that peanut butter with less than 95% peanuts should be called “peanut spread”…
A Closer Look at the Digitization in Our Lives
Recorded music used to start with a label and an artist. The production process was expensive because of the skilled technicians and the sophisticated equipment. Add to that a music video, the physical album, the distribution process, and what do…
Everything You Never Knew About the Sandwich
The Earl of Sandwich might have created the first slab of beef on two slices of bread because he wanted to eat at his desk (at the Admiralty). As one theory goes, he was hungry. Since waiting for his main…
A Florida Orange Juice Squeeze
On one side of the Florida orange industry, we have shrinking orange juice demand while on the other, citrus greening and Irma have struck.
Lessons From the App Economy
Tracing the history of the app economy from the surprising first million dollar app to today, we would see how similar it is to a simple pencil.