Rippling far beyond furniture assembly, the IKEA Effect can determine how we value what we construct and cook at home, and design at work.
Making financial decisions, we might take more or less risk because of the color of the print in our documents and charts.
When politicians plan to update our transportation infrastructure, they are influenced by a hidden hand that can be benevolent or malevolent.
In the 2008 European Championship quarter finals, the Italian team let Spain go first for the end-of-game shoot-out. That was a big mistake. Where are we going? To the influence of a reference point. Penalty Shoot-Outs When a soccer game has no winner, a penalty…
Measuring happiness is tough because of the difference between what we actually experience and what we remember about those moments.
Whether increasing tax compliance or discouraging public urination, behavioral economics can encourage socially desirable behavior with the right nudges.
Far beyond the change in our spending, a cash free economy would have an impact on our bacterial immunities and our neurology.
Pet health care spending could give us more insight about why human health care spending is up than insurance and regulation.
Knowing that Amazon’s list prices will soon disappear from most of their ads, we can ask Nobel laureate Danial Kahneman how they affected us.