Why the IKEA Effect is About Much More Than Furniture

Rippling far beyond furniture assembly, the IKEA Effect can determine how we value what we construct and cook at home, and design at work.

The Surprising Impact of Seeing Red

Making financial decisions, we might take more or less risk because of the color of the print in our documents and charts.

Infrastructure’s Hiding Hand

When politicians plan to update our transportation infrastructure, they are influenced by a hidden hand that can be benevolent or malevolent.

Why Shoot-out Kicks and Bread Machines Can Be Similar

In the 2008 European Championship quarter finals, the Italian team let Spain go first for the end-of-game shoot-out. That was a big mistake. Where are we going? To the influence of a reference point. Penalty Shoot-Outs When a soccer game has no winner, a penalty…

Why Measuring Happiness is Tough

Measuring happiness is tough because of the difference between what we actually experience and what we remember about those moments.

A Big Problem That Needs a Little Nudge

Whether increasing tax compliance or discouraging public urination, behavioral economics can encourage socially desirable behavior with the right nudges.

How a Cash-Free Economy Affects Your Health

Far beyond the change in our spending, a cash free economy would have an impact on our bacterial immunities and our neurology.

What Our Pet Healthcare Spending Says

Pet health care spending could give us more insight about why human health care spending is up than insurance and regulation.

Amazon’s New Way to Think About Prices

Knowing that Amazon’s list prices will soon disappear from most of their ads, we can ask Nobel laureate Danial Kahneman how they affected us.

What a Blind Taste Test Showed About Beer

Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.