Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back …

A Pizza Peace

New York’s pizza price war has ended. During April, we could buy a 75-cent slice of pizza in midtown Manhattan. The brief price war that brought the price down from $1.50 to $1.00 to $.79 to $.7…

A Blurry Customer Focus

Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the…

Pizza Price Wars

No one wins a pizza war. Having read a NY Times article about a pizza price war in NYC, I was curious about the supply side of the pizza business. So, this afternoon, I interviewed my local pizza coun…

Our Shopping Habits

Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most nee…

Fast (and Slow) Food

Wendy’s is about to pull ahead of Burger King in the U.S. The reason? People care about their lettuce and the shape of their burgers. Led by new ownership, Wendy’s now has 11 dif…

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