How Taylor Swift Uses Temptation Bundling

Because album bundles increase our demand for a star’s recordings, they help to propel a song or album to the #1 Billboard spot.

Why An Economist Might Like a Restaurant Queue

Because a restaurant queue can help supply and demand, some eating establishments create the signal that it sends to diners.

A New Way to Look At Air Rage

Boarding JetBlue recently, a gracious gentleman offered to let me move in front of him. Embarrassed, I refused and explained that my boarding group was “D.” And he was a “B.” When I fly on jetBlue to visit my daughter…

The Hidden Incentives That Determine Our Big Decisions

Random and seemingly inconsequential incentives can nudge us toward the college majors that will shape our future incomes and lifestyles.

When Awards Give Us More or Less Than We Expect

While awards are all about recognition, inspiration, and appreciation, sometimes they are not exactly what we expect them to be.

The Impact of Last Year’s Academy Awards

A year ago at the Academy Awards, Frances McDormand gave the movie studios a nudge when she referred to the inclusion rider.

How an Art Heist Is like the Government Shutdown

Whether looking at an art heist, government shutdown negotiations or a soccer shootout, game theory can explain people’s behavior.

Two Ways to Keep a New Year’s Resolution

Called temptation bundling and piggybacking, ideas from behavioral economics provide some easy to follow methods for keeping our New Year’s resolutions.

The New Meaning of Fast Delivery

From the nineteenth century to the twenty-first, our expectations for fast letter and package delivery have changed considerably.

Throwback Thursday: What a Disney Princess Used To Be

#TBT: Today’s Throwback Thursday looks back at Disney Princesses, from Snow White to Vanellope, to see how they are changing.