How Firms Compete With Hidden Messages

Have you noticed the arrow in FedEx’s logo? Especially because, in class, we have been looking at how oligopolies compete, I appreciated what this BusinessInsider slideshow said about their logo…

How to Squeeze More Seats on a Plane

An airline seat is really all about cost and pitch. Defined by SEATGURU, “Seat Pitch is the distance from any point on one seat to the exact same point on the seat in front or behind it.” …

Are You Buying Less Soup?

Canned food used to be aspirational. The ads in 1918 said that easy-to-use canned foods gave Mom more time to play with the kids. Canned Foods were healthy. They were versatile. You can see where we a…

Is "MexiCoke" Making a Mistake?

In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they pre…

Oligopoly: Two Great Ads

During August, 2010, this picture of VW’s headquarters appeared in Google Street View. Fiat actually was following a Google car and then parked, at the right moment, in front of VW for the shot.…

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