Behavioral economists explain that what we spend, how we eat, and even what the government spends for non-recurring events are similar.
When We Need a Better Name
Our demand for a good or a service or even a pet can be increased or decreased by whether the name is easy or difficult to pronounce.
The Signs That Backfire
According to a recent study, sometimes highway signs can have the unintended consequence of creating what they are trying to prevent.
Why We Don’t Want To Be The World’s Happiest Country
Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.
The Death of the Pizza Principle
Since 1980, the convergence of New York City subway fares and pizza slice prices was a predictable phenomenon called the pizza principle.
What We Can Learn From Ketchup and Mustard
Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.
When Rock, Paper, Scissors Was Worth $20 Million
Playing rock, paper, scissors, Christie’s and Sotheby’s helped a Japanese corporation decide who would auction its $20 million art collection.
How to Keep a New Year’s Resolution
Combining the incentive of a “fresh start” with commitment devices, we could actually keep our New Year’s resolutions.
How Being a Big Man Might Matter
In separate studies, researchers have demonstrated that the status enjoyed by big men with more weight and height echoes male pigeon power.