Big Ten Tickets

For $75 you can see all 9 Big Ten Conference basketball games…Maybe. Here’s the story. If you buy a Golden Ticket online from the Minnesota Golden Gophers, you can attend up to 9 Big Ten g…

Speed Pricing

What does a price tell you? Assume that you were going to purchase a GE Advantium 120 microwave oven on Sunday, August 12. Comparing Sears, Best Buy and Amazon’s sellers at 3 a.m., you would hav…

Movie Tickets

Should you pay more to see a blockbuster film during the Christmas holidays when movie going peaks? Less for an obscure foreign film? More on Saturday and at 7 pm? Less on Tuesday and 11 am? The issue…

Broadway and Airlines

Have you ever hesitated to book an airline reservation and, within moments, the price changed? Or, could you have known that delaying your purchase of a ticket to God of Carnage in LA last summer woul…

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