Based on the six hidden rules of ownership, from Netflix passwords to airplane seats, what we don’t know we own shapes our behavior.
By suspending the SAT and ACT, Ivy League colleges diminished transaction costs and made it easier to apply.
The product differentiation that led everyone to love bucatini also created a mystery when it disappeared from supermarket shelves.
Because of the Observer Effect, athletes’ performance could change when fans affect their human capital.
Even though it does not really exist, a Marvel superhero is intellectual property that a company like Disney can own.