Naming the Weather

BMW had to apologize for bad weather.  It all began when their advertising agency decided to buy naming rights to a high-pressure area. Like hurricanes are named alphabetically in the U.S., high- and …

A Unique Gift Idea

Would you like a bus stop named after you? In Chicago, you could do it. The message here is that naming opportunities have been created in order to raise money for municipalities. You could catch a tr…

Choosing Means Refusing

In yesterday’s Washington Post, Robert Samuelson reminded us that most developed nations will have a growing proportion of senior citizens. Comparing 2005 and 2030, for Greece, the 65 and older …

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