diminishing marginal utility The tendency of each extra good or service that we consume to be less useful and provide less pleasure. Related Related Articles: Why We Want the McRib…AgainWhy Starbucks Is Like FortniteThe Problem With a 5-Star ReviewThe Chips We Love and HateSix (More) Facts About World Trade Ann Mills Share This Previous Articlecountry of origin Next Articleeconomic scarcity December 17, 2020