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From: xkcd
Our Bottom Line: Complementary Goods
When you see retailers selling sofas and throw pillows, do think about how they are increasing their sales by providing goods that go together.
Like cheese and chips, sofas and pillows need each other. When demand for one increases, its partner also becomes more popular. Thinking economically, we can use supply and demand graphs to show the boost in demand.
An increase in demand for cheese…
creates an Increase in demand for chips.
So, when you see retailers selling sofas and throw pillows, do think chips and cheese.
Elaine Schwartz
I am Elaine Schwartz, an economics writer, teacher, and the founder of econlife®. In so many places and ways, I have tried to make economics interesting and accessible so we could be personally, professionally, and politically knowledgeable.
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My faves are blue corn chips with homemade guacamole and salsa.
Yummy!