When West Wing’s President Bartlett called the Butterball Turkey Hotline, he had a rather large turkey in mind.
While the hotline call starts at 1:57, the entire 4 and 1/2 minute scene is wonderful:
This year, many of us won’t want the typical 20 pound turkey.
And that is the problem.
According to the owner of the Ridgecrest Turkey Farm in Brockport, NY, the 1200 turkeys he raised are typically sold by now. Instead 30 percent remain.
His problem is size. Costing many thousands of dollars, ground corn feed helps him create chubby turkeys that weigh somewhere between 18 and 40 pounds. But now, COVID-19 restrictions constrain our travel and group size. Instead of our extended family and friends, we are eating with four to six members of the family–ideal for a 10 pounder.
The Whole Meal
Demand has also changed at supermarkets and for takeout.
At $55.27, the cost of a typical Thanksgiving meal is up 3.7 percent from last year. Typically, the increase is 1 to 2 percent:
The reasons for higher prices come from demand and supply. More of us are cooking this year so demand is up. Meanwhile, on the supply side, food markets are paying for pricier transport, furloughed employees, protective equipment, more expensive commodities. Even before the pandemic, Cargill, a major source of frozen turkeys, decided to cut back. The result was a 15 percent increase in turkey wholesale prices to $1.25 a pound.
We are buying more Del Monte canned vegetables, aluminum pie trays, flour, and paper towels. Turkey breasts have become more popular. Except for turkey, discounts are disappearing:
Blue Apron is sending out a Thanksgiving meal kit for $135 that feeds up to eight people. As for restaurants, they are coming to us. At the far end of the luxury scale, Del Frisco’s Double Eagle Steakhouse is selling a to-go Thanksgiving dinner for two to four people at $175-$250. However, for $40, we can get a Cracker Barrel Old Country Store meal for three to five of breaded fried turkey fillets and sides.
Our Bottom Line: Supply Elasticity
Last year, the owner of Ridgecrest Turkey Farm planned his feed costs and the 1200 day old chicks he would raise for 20 weeks. He knew his 20 pound fresh turkey would have a $65 price tag. Meanwhile, knowing nothing about an imminent pandemic, supermarkets could have received their frozen turkeys last January.
Observing Thanksgiving, an economist might say supply is inelastic. Defined as the inability of producers to respond quickly to an increase in price (because of more demand), inelastic supply is caused by rigid factors of production. On short noice, it’s especially tough to increase land and capital. Like the owner of Ridgecrest, we have to wait a year:
Depending mostly on labor, the West Wing’s Butterball Turkey Hotline probably is probably more elastic.