Naming the Weather

BMW had to apologize for bad weather.  It all began when their advertising agency decided to buy naming rights to a high-pressure area. Like hurricanes are named alphabetically in the U.S., high- and low-pressure weather areas that approach Central Europe…

A Unique Gift Idea

Would you like a bus stop named after you? In Chicago, you could do it. The message here is that naming opportunities have been created in order to raise money for municipalities. You could catch a train at an AT&T…

What If A State Defaulted?

What would happen if a state defaulted on its debt? It is unlikely. It has not happened since 1933. But…what if? In a fascinating simulation at The Economist’s Buttonwood Conference, an auspicious group of role players simulates a state debt…