The Surprising Tale of the Mexican Soda Tax

The surprising impact of the Mexican soda tax demonstrated that consumer and supplier responses can be unpredictable.

Is “MexiCoke” Making a Mistake?

In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they prefer “MexiCoke” because it is made with sugar cane,…

Sin Taxes: Cigarettes

Revenue, abstinence…or maybe neither? Our story starts in New York State. Recognizing the health risks of cigarettes and the potential for generating revenue, New York State levied one of the highest cigarette taxes in the country. As a result, throughout…