If Milk is Good For Us, Why Are We Drinking Less?

Do you remember those milk mustaches? We first heard “Got Milk?” in 1993. I loved the campaign because, in class, it was the ideal way to illustrate a market that resembled perfect competition. Since firms are small and their products…

How Firms Compete With Hidden Messages

Have you noticed the arrow in FedEx’s logo? Especially because, in class, we have been looking at how oligopolies compete, I appreciated what this BusinessInsider slideshow said about their logos: A competitive market structure shapes business behavior. For oligopolies, that…