If Milk is Good For Us, Why Are We Drinking Less?

Do you remember those milk mustaches? We first heard “Got Milk?” in 1993. I loved the campaign because, in class, it was the ideal way to illustrate a market that resembled perfect competition. Since firms are small and their products…

How Firms Compete With Hidden Messages

Have you noticed the arrow in FedEx’s logo? Especially because, in class, we have been looking at how oligopolies compete, I appreciated what this BusinessInsider slideshow said about their logos: A competitive market structure shapes business behavior. For oligopolies, that…

A Blurry Customer Focus

Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no…

Egg Surprises

Egg prices are actually down. Averaging $1.73 a dozen during March, egg prices have fallen by 5% from March a year ago. So, yes, the CPI says the increase for food prices is up 2.7% during the past 12 months…

A Chocolate Squeeze

One person might have purchased enough cocoa to make 5 billion chocolate bars. And, he is not even in the candy making business. Instead, he is doing what financial speculators have tried to do for centuries. He is trying to…

Khakis and Lettuce

Do you remember when we only had Levi’s? Until the late 1970s when Jordache arrived in department stores, buying jeans was not about style. After that, designer jeans became a fashion statement as did their higher prices.   I wonder…