Green Jeans

Reading about a new Eco Index started me thinking about competition. The Eco Index is somewhat comparable to the Energy Star rating created by the EPA in 1992. For appliances, Energy Star ratings convey energy efficiency information. For apparel, the…

Starbucks or McDonald’s?

A recent Pew Research Center survey asked 2260 adults whether they would, “prefer to live in a place with more McDonald’s or more Starbucks.” 43% said McDonald’s; 35% said Starbucks; 22% had no preference. According to the study, a key…

The North Face v. The South Butt

The North Face is suing The South Butt for trademark infringement. Concerned that there would be

Is any publicity good publicity?

Hey Fellow Econ Students and Enthusiasts! I was walking in my town today (a very suburban one I might add) and I happened to notice the window of Victoria’s Secret. I remember a couple of years ago when the store…