It’s All About Extras

Whenever you consider doing something extra, you are thinking at the margin. When airlines decided to charge travelers for more than one bag, they were thinking at the margin. Still thinking at the margin, they realized they could generate considerable…

Tipping Points

When tipping, we all have a tipping point.  It might sound reasonable to leave a dollar tip.  But, if a Tall Vanilla Latte costs $3.37, is a thirty percent tip too much?  Yes, says one NY Times blogger. On the…