In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977. Coke exited with…
India has a jute shortage that will affect a lot more than bags. Our story began decades ago with India’s “license raj,” a bureaucratic reign (raj) that followed the British colonial raj. What to produce, who to hire, how much…
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