Intellectual Property: China’s Michael Jordan Trademark

The Wall Street Journal had a great headline: “In China, Air cheow-DAN Cries Foul.” Saying, “I felt the need to protect my name, my identity, and the Chinese consumer,” Michael Jordan is suing the Chinese firm Qiaodan for using his name as…

Environmental “Nudges”

Sometimes a nudge is not enough. According to science writer Jonah Lehrer, society has to do more than “nudge” us when it wants to change our behavior. When Sacramento, California wanted to diminish energy usage by showing customers what their…