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Big Ten Tickets

For $75 you can see all 9 Big Ten Conference basketball games…Maybe. Here’s the story. If you buy a Golden Ticket online from the Minnesota Golden Gophers, you can attend up to 9 Big Ten g…

Movie Tickets

Should you pay more to see a blockbuster film during the Christmas holidays when movie going peaks? Less for an obscure foreign film? More on Saturday and at 7 pm? Less on Tuesday and 11 am? The issue…

Broadway and Airlines

Have you ever hesitated to book an airline reservation and, within moments, the price changed? Or, could you have known that delaying your purchase of a ticket to God of Carnage in LA last summer woul…

A Tank of Gas

A tank of gas is not just a tank of gas. Isn’t it a spending decision? The national average for a gallon of regular is close to $3.88 and higher in California. July 2008 was the last time we dea…

Now It's Chocolate

According to one recent news article, a Cadbury chocolate bar is missing 2 chunks but the price is the same. First we had a hedge fund trying to corner the cocoa bean market. Then came political turmo…

Dietary Incentives

Which would you choose? 2000 calories from 10 donuts that would cost you $5? or… 2000 calories from Greek yogurt, organic raspberries, a turkey avocado wrap, Alaskan King Salmon, green beans, a …

A High, Low, or No Soda Tax?

States debating a tax on soda have to decide whether they want to raise revenue or diminish obesity. If a sales tax on soda is not very high, people will continue buying sugary drinks. The result? The…

Unexpected Economic Indicators

Instead of the G.D.P., CPI, and assorted leading and lagging indicators, economists also look at an entirely different set of data. Sometimes hemlines, movie star preferences, and everyday purchases p…