Handy Banking Quotes

Car buyers typically display decision fatigue when asked to choose among “4 styles of gearshift knobs, 13 kinds of wheel rims, 25 configurations of the engine and gearbox and a palette of 56 colors for the interior.” Too worn out…

Presidential “Choice Fatigue”

Because with decision fatigue, the more decisions we make, the less energy we have for making decisions, so we increasingly prefer a default.