Apple vs. Amazon in the Fight Over Gaga

From a guest blogger, Frances Bird, AP econ student: Lady Gaga, America’s current pop queen sensation, is being used to boost Amazon sales, if not permanently, then temporarily. Amazon is using Lady Gaga’s recent album, Born This Way, to compete…

Brand Matters

Not so long ago, an apple was just a piece of fruit and a “google’ (actually spelled googol) was 10 raised to the 100th power. Mention apple today and most of us think of iPhones and iMacs. However, Apple is…

Apple’s Patents

An ibike? A solar-powered iPhone? Or maybe an iKey?  During 2010, Apple received 563 patents. In addition to the iBike, a solar-powered iPhone, and an iKey, Apple’s patents included a wand remote and a touchscreen iMac. When asked about Apple’s…

Made in China?

True or false? Is Apple’s iPhone made in China? The answer is true and false. True. According to U.S. trade statistics, the iPhone is made in China. Consequently, the iPhone is recorded as a minus for us and a plus…

Yuan Opinions

Can you imagine 43 million pairs of socks a year, 5,000 an hour, some saying Dora the Explorer, being produced by one Chinese manufacturer? When you pay $2.99 for a pair of those socks at Wal-Mart, they probably cost that…

Start-up stories

During 1939, in a garage, Bill Hewlett and Dave Packard started a new firm. Also in a garage, several decades later Steve Wozniak and Steve Jobs started Apple. Yes, Walt Disney worked in his uncle’s garage and Mattel, the toy…

A Star is Born

Heinz Ketchup had a cameo but Apple was a star.  I saw The Girl With The Dragon Tattoo yesterday and started to think about product placement. In this excellent film, while Heinz ketchup played a fleeting role during a scrambled eggs…