What a Difference a Fan Makes…Maybe

This week, during the first five days of the 2021 Australian Open, the stadium was packed…by pandemic standards. It was 50 percent occupied with up to 30,000 fans. Then, authorities declared a snap lockdown because of a Covid outbreak. The…

How Super Bowl LV Is Different

On January 30, 2000, 11 start-ups ran Super Bowl ads. Within just a year, eight were gone because of a bankruptcy or a buyout. $2 million or so was a lot for a young firm to spend: 2021 Super Bowl…

The Sticky Side of Sports Viewership

Although everyone expected a spike in sports viewership when games resumed, they were surprised by the fans’ response.

Why a Free Race Like the Tour de France is Really Expensive

Although spectators watch the Tour de France for free along its route, the race is able to generate huge revenue for its owners.

What a Behavioral Economist Says About Exercise

Further evidence that economics is everywhere, a behavioral economist knows how to incentivize exercise through temptation bundling.

The Sad Story of the Two Tons of Mint That Nobody Wanted

When people are not going to drink128,000 Mint Juleps because the Kentucky Derby is postponed, the local mint grower has a problem.

The Cost of a 2020 Olympic Delay

Cancelling the 2020 Olympics, Japan made a decision that had countless hidden costs for athletes and many other individuals and businesses.

Throwback Thursday: What Past Super Bowl Ads Said About the Economy

#TBT: For some economic history and a bit of fun, we can look at Apple 1984, the Sock Puppet, and other past Super Bowl ads.

How U.S. Labor Productivity Relates to Nike’s Vaporflys

Whether looking at the marathon runners that wear Nike’s Vaporfly sneakers or U.S. labor productivity, we can see the importance of capital innovation.

Why World Series Ticket Prices Are Soaring

Because baseball fans from Washington D.C. have waited 86 years for their team to reach the top, their World Series ticket prices are soaring.