Microeconomics

December 20, 2017

How to Make Kids Smarter (And Also Help the GDP)

While superstition tells us that babies born during the Year of the Dragon will have more success and power, economists look at human capital investment.

December 15, 2017

How Many Peanuts Are in Real Peanut Butter?

Ruth Desmond was a 1960s housewife who regularly attended and then reported on FDA hearings in her newsletter. During one meeting she said to General Foods […]

December 13, 2017

Why a Starbucks Christmas Tree Frappuccino Has a Brief Life

The Christmas Tree Frappuccino had a short life. It was here Thursday and gone Monday. But Starbucks had a good reason. Frappuccino History The Christmas Tree […]

December 10, 2017

The Economic Yardstick That (We Don’t Know) We Need

Please think GDP for a moment. Reported and revised during each quarter, GDP numbers create a reaction. If the growth rate is high, lawmakers assume their […]