Is $3.9 Million the Right Price for a Super Bowl Ad?

In an ad for the (Super Bowl) ad, Stephen Colbert talks about Wonderful Pistachios. http://www.youtube.com/watch?v=oKAG7UJ-NWk Fox said its Super Bowl TV ad inventory (estimated at 65 spots) for the game is sold out. According to Ad Age, that inventory included…

More Women in the (Restaurant) Kitchen

Women have been top chefs for awhile. We just don’t hear about them. Louis XV awarded the “cordon bleu” to a female chef. Legend has it that, refusing to have a woman cook for him, his mistress asked the King…

Pizza Box Innovation

Sometimes innovation happens where we least expect it. Think of the pizza box. At Domino’s, the key is efficiency. They selected the corner-cut box so that employees could quickly fold hundreds of boxes. One pizza box expert, Scott Weiner, says…

How to Squeeze More Seats on a Plane

An airline seat is really all about cost and pitch. Defined by SEATGURU, “Seat Pitch is the distance from any point on one seat to the exact same point on the seat in front or behind it.” On short haul…

Super Bowl Spending

On NYC FAN radio, sports “guru” Mike Francesa said that Super Bowl 2014 at MetLife Stadium was going to be really cold. For a normal football game, you might occupy your seats for 3 hours. For the February 2 Seattle/Denver…

Debating Paid Sick Leave Laws

I wonder if we could say that Mayor de Blasio’s sick leave proposal dates back to 1895.  119 years ago, concerned with the harm that a “biscuit, bread, cake bakery or confectionery establishment” could inflict on its employees, New York…

One Reason That We Have Nutella

Inside a jar of Nutella you might have a little bit of the Ivory Coast, Turkey, Malaysia, the EU and the US. Processed in the EU, Turkey, Russia, Australia, North or South America, the cocoa and hazelnut spread is then…

In West Virginia, Is Price Gouging a Problem or a Solution?

West Virginia’s Attorney General says it’s illegal and “just plain wrong” to inflate the price of water in times of emergency. In addition, he suggests that people keep an eye on what vendors charge for items like hand sanitizer and…

Are You Buying Less Soup?

Canned food used to be aspirational. The ads in 1918 said that easy-to-use canned foods gave Mom more time to play with the kids. Canned Foods were healthy. They were versatile. You can see where we are going. A perfect…

An Unexpected Connection Between Bluefin Tuna and CO2

On the first Saturday in 2013, in Japan, at the Tsukiji auction, a 489 pound bluefin tuna was sold for $1.76 million. As a source of information, what does $1.76 million say to you? One journalist said it could mean:…