human capital

When a Dating App Is Like a Can Opener

choice fatigue
Comments (2)
  1. Kaitlin says:

    Interesting piece today! I have the same thing every morning for breakfast too (Wheaties!) Is there any evidence of healthier habits with less choice? Does the market reflect the benefits of a routine with higher prices for goods meant to be worked into a routine?

    1. Hi Kaitlin! Your questions are interesting. What are your answers? What might minimize choice fatigue? (My breakfast is yogurt, fruit, toast, and coffee that I make in a French Press.)

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