Scarcity

The Real Reason a Springsteen Ticket is Pricey

Our Weekly Economic News Roundup and Broadway tickets
Comments (3)
  1. Could you explain the difference between “Gross Gross” and “Gross Potential”?

    1. I assume that Broadway League was comparing actual revenue (gross gross) to the maximum (gross gross potential). When they exceeded the maximum, I thought it was standing room. I will call them this week to see if they will confirm my interpretation and note what they say in a comment. Thanks for asking!
      I should add that at their site, Broadway League says, “Beginning with week ending 5/31/09, “Gross” represents Gross Gross, “Potential” represents Gross Gross Potential…For every week prior, these numbers represent Net Gross, Net Gross Potential, and Paid Attendance respectively.”

  2. JFK says:

    I was fortunate enough to get on the “Been Verified” list and tried twice, to no avail, to not be able to obtain a ticket. I thought that by specifying an “off” night and a lousy seat (meaning a cheap ticket) I would snag one of the coveted tickets. Never did “it” offer me a seat in the cheap section, even though I got online as soon as I received the text with the secret code enabling me to log onto the “Been Verified” ticket purchasing process. As you state in your article, even though I chose the $70 – $400 range, I was consistently only offered tickets beginning at $500+. So now I know it was due to “inelastic” demand. I’ve had friends tell me that it was actually cheaper to hop a flight to Kentucky to see Bruce at some stadium than to purchase a ticket at a venue in NYC. I also found it harder to try to purchase just one ticket, rather than two seats together. Anybody willing to sell me a ticket to “Bruce on Broadway”?

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