Through OneGo you can pay a monthly rate for unlimited flights. $2950 will let you fly nonstop (literally, everyday, every hour) on more than 700 U.S. routes. There also are cheaper deals that target regions like the Eastern states. First though you have to pay their $495 sign-up but then you can select a “buffet” flight plan. While the OneGo model books you on commercial airlines, other firms with a similar idea fly specific routes with their own or leased planes.
From the OneGo website:
Our Goal? To look at some marginal flying analysis.
Please imagine how your thinking changes when the next flight you take costs you nothing extra. Your mindset is buffet. We eat more at a buffet because that extra portion costs nothing more than a second trip to the food table. When we pay for monthly parking we use the lot more frequently than if we paid each time. And, if we fly buffet, we probably will use it more.
However, OneGo is not quite as simple as the buffet table. Because you pay for almost all cancellations and changes, each extra flight you schedule requires more careful planning. And, for their base plan, you have to make reservations more than seven days in advance.
Still though, your incentives change when the next flight you take costs you nothing extra.
Our Bottom Line: Thinking at the Margin
Thinking about extras, we should thank British economist Alfred Marshall (1842-1924) for his insight. Marshall was the first scholar to suggest we keep an eye on the margin if we truly want to understand supply and demand. Because the margin is where we decide if we want something extra, the cost of that extra item shapes our behavior. At the margin, sellers decide whether to produce something extra and consumers calculate the quantities they are willing and able to buy at different prices. Their decisions depend on the extra item’s marginal utility–its value at the margin.
With OneGo, the margin is where we buy an extra year of unlimited flights while with United or Jet Blue or Delta, the margin might be about a single round trip ticket. The marginal utility of that extra OneGo flight is much greater than for the single ticket with a commercial airline.