Economic History

Sole Rights?

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Comments (2)
  1. Anonymous says:

    The red soles of Christian Louboutin shoes give the company a unique identity in a monopolistically competitive market. The recognizable red sole separates Louboutin shoes from similar products manufactured by other companies such as YSL, Prada, and Jimmy Choo.

  2. Anonymous says:

    If monopolistically competitive market has sellers with similar products, then companies need to come up with ways to make their products seem the best and appeal to buyers. A designer such as Christian Louboutin realizes this so he will use the highest quality products to make his shoes. He will also dedicate a lot of detailed and meticulous handwork to make each pair of shoes; thus, a lot of labor goes into each product. Taking into account the amount of labor and resources needed to create the high quality shoes, the designer can sell the shoes for a higher price.

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