Starbucks Drive-Through Economics

My new Starbucks has a drive-through. If you look at a high shelf near the window through which the baristas hand the coffee and food to drivers, you see a screen with little cars and numbers. Changin…

How to Squeeze More Seats on a Plane

An airline seat is really all about cost and pitch. Defined by SEATGURU, “Seat Pitch is the distance from any point on one seat to the exact same point on the seat in front or behind it.” …

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