When the Price is Always Right

At two gas stations near Rotterdam, price is constantly changing. Using software that recognizes buying behavior, the retailers try to match the price to the customer. Those who are willing to pay mor…

The Upside of Uber’s Surge Pricing

An Uber economist tells us that people are more likely to schedule a ride during a surge when their cell phone battery is low. Where are we going? To the supply side of Uber. Uber Driver Behavior A ty…

Why Chocolate Eaters Are Angry

Infuriating UK chocolate eaters with its cost saving initiative, Toblerone’s two new bars have less chocolate because of bigger spaces between triangles.…

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