What Daniel Kahneman Could Have Said to Investors

Understanding our decision-making, psychologist Daniel Kahneman’s investing insights could prevent some expensive mistakes.

How Supermarkets Boost What We Buy

Looking at a century of supermarket history, we would see how, using carts, bar codes, and self checkout they tried to boost what we buy.

When Parking Is Like Cheetos Lip Balm

Making decisions about the future, sometimes our sunk costs–the irrecoverable time and money we invested in the past–distorts our logic.

How the James Webb Space Telescope Takes Us Back Billions of Years and Billions of Dollars

In so many different ways, ranging from time to money, the James Webb Telescope is about billions of years and dollars.

A Return to the Downside of Gift Giving

During the holiday season, our gift giving might have less value than we expect because recipients engage in preference falsification.

When the Cost of a Plane and a Wait Are Similar

For the same economic reason, the supersonic Concorde should have been grounded sooner and we irrationally endure long phone wait times.

The Online Shopping Nudges We Should Ignore

More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.

Why a Year Should Have 13 Months

Replacing the inconsistencies of the current calendar, in finance and production, the 13-month calendar would create positive externalities for businesses.

Weekly Roundup: From Hot Hands to Sunk Costs

The behavioral economics ideas from our everyday economics are confirmation, expectations and projection bias, frames, temporal discounting and sunk costs.

The Eurozone Sunk Cost Problem

People and nations might perpetuate a bad investment because they look back at their past sunk costs. Instead they should compare future cost and benefit.