The Problem With the Soda Tax

Telling us that Berkeley’s sugar-sweetened beverage (SSB) tax had fizzled, an August 2015 paper explained why. Where are we going? To the unpredictable impact of a soda tax. The Berkeley SSB Tax…

How Less is More For Coke

Seeing at our reaction to small packaging like Coke mini, behavioral economists say we buy more of the “regular” amount if it is perceived as a social norm.…

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