Is "MexiCoke" Making a Mistake?

In Nevada convenience store coolers, at Wal-Mart or Costco, people empty the shelves the minute the Mexican Coca-Cola arrives. Coke says the glass bottle is the reason. Coca-Cola drinkers say they pre…

Oligopoly: Two Great Ads

During August, 2010, this picture of VW’s headquarters appeared in Google Street View. Fiat actually was following a Google car and then parked, at the right moment, in front of VW for the shot.…

Innovation: The Cup Holder

Steve Jobs once said, “It’s not the consumers’ job to know what they want.” I suspect that automakers were thinking like Steve Jobs when they gave us the cup holder. The story of the cup holder begins…

Pizza Price Wars

No one wins a pizza war. Having read a NY Times article about a pizza price war in NYC, I was curious about the supply side of the pizza business. So, this afternoon, I interviewed my local pizza coun…

Green Jeans

Reading about a new Eco Index started me thinking about competition. The Eco Index is somewhat comparable to the Energy Star rating created by the EPA in 1992. For appliances, Energy Star ratings conv…

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