Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back …

Indian Cola Wars

In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited w…

Coke and Pepsi

Pepsi has discovered that “fun for you” (chips and soda) increases revenue more than “good for you” (oatmeal, fruit juice, Gatorade). According to the WSJ, with Pepsi losing ma…

Soda Wars

Diet Coke just pushed Pepsi out of the #2 spot in soda sales. Other soda facts… As reported by Beverage-Digest, Coke (17%) remains the most popular carbonated soft drink with Diet Coke (9.9%) ne…

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