Fresh Apple Demand

Again we connect to China with an apple but this time it’s the fruit. As incomes rise, so too has fresh fruit consumption in China. In addition to buying pork and owning dogs, consuming pecans a…

Happy Pecan Farmers

With soaring demand from China and less supply in the U.S., you have some very happy pecan farmers. However, they have one big problem. Theft. Armed with ladders, pecan snatchers are shaking the trees…

Aspirational Pecans

Our story starts with the walnut. Loved in China, and always cheaper than pecans, during 2007, suddenly, the walnut became relatively expensive. Following the law of demand, Chinese consumers bought f…

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