Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back …

The iPhone 5 Map App

While Apple’s iPhone 5 map app might not always take us where we want to go, it will probably provide a path to some surprising innovation. A little history first… The iPhone 4 was release…

Movie Economics

Having just seen and enjoyed Bernie, “a low-budget ‘labor of love’” with Jack Black and Shirley MacLaine, I started thinking about the economics of the movie business. It is to…

A Blurry Customer Focus

Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the…

Developing a Soda Habit

Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price s…

Indian Cola Wars

In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited w…

Our Shopping Habits

Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most nee…

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