Innovation: The Cup Holder

Steve Jobs once said, “It’s not the consumers’ job to know what they want.” I suspect that automakers were thinking like Steve Jobs when they gave us the cup holder. The story of the cup holder begins…

Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back …

The iPhone 5 Map App

While Apple’s iPhone 5 map app might not always take us where we want to go, it will probably provide a path to some surprising innovation. A little history first… The iPhone 4 was release…

Movie Economics

Having just seen and enjoyed Bernie, “a low-budget ‘labor of love’” with Jack Black and Shirley MacLaine, I started thinking about the economics of the movie business. It is to…

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