Coach and the Chinese Consumer

Reporting their 4th quarter earnings yesterday, Coach, the handbag and accessories retailer, disappointed investors when they said that US department store and factory outlet sales had slowed. They di…

Developing a Soda Habit

Why do Brazilians drink Coca-Cola? Our story starts during 1990. Trying to cope with an 80% monthly inflation rate, Brazilian shoppers rushed to supermarkets early in the morning before higher price s…

Chinese Oreos

Everybody in the U.S. knows that eating an Oreo is an experience. You split open the cookie, slowly swallow the filling, and then submerge its chocolate remains in your milk. At Kraft they call it, &#…

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