Gender Issues: Sexism Sells

By Lilli DeBode, guest blogger, senior at Kent Place School Basically everyone saw this commercial. And if you didn’t see it, consider yourself lucky. You were one of the few who were spared the exper…

Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back …

A Pizza Peace

New York’s pizza price war has ended. During April, we could buy a 75-cent slice of pizza in midtown Manhattan. The brief price war that brought the price down from $1.50 to $1.00 to $.79 to $.7…

A Blurry Customer Focus

Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the…

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