Why the Big Mac is Like a Model T

Waiting in line at the McDonald’s drive-through, just think 90 seconds. The most you are supposed to wait, 90 seconds is one half of the McDonald’s formula. Always aiming for speed, years …

The Case of the Hot Fajita

Shown by fast food lawsuits, corporate limited liability is one reason big businesses are corporations rather than proprietorships and partnerships.…

Starbucks Drive-Through Economics

My new Starbucks has a drive-through. If you look at a high shelf near the window through which the baristas hand the coffee and food to drivers, you see a screen with little cars and numbers. Changin…

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